Boards and leadership
They need a clearer business story, aligned priorities, preparation for change or support with reputation and crisis response.
What we do
We are a content and communication partner for companies and public institutions. From the business question to delivery, we bring together strategy, branding, editorial work, creativity and production.
We work with leadership teams, communication and marketing teams, HR and public institutions. We develop brands and communication strategies, campaigns, owned content platforms, internal communication, events and digital solutions. Copy, design, photography, video, animation, podcasts, web and social media can be standalone projects or part of a wider one.
Who we work for
They need a clearer business story, aligned priorities, preparation for change or support with reputation and crisis response.
They need to connect messages, media relations, content plans and channels with organisational goals, and align several internal teams and partners.
The task may cover brand positioning, a campaign, a product story, digital content, visual identity or owned media.
We work on employer branding, internal communication, culture change and involving managers and employees.
They need clear, verifiable and accessible messages about services, public initiatives, research, culture or change.
They come to us for creative direction, scripts, editorial plans, filming, design, digital delivery or extra capacity.
Service catalogue
From advising leadership to delivery. A project can involve one level or all four.
Advice and strategy
What should change in a business relationship, the brand or reputation?
Advising leadership, analysis, strategy, direction and brand stewardship. This is where we decide what matters and why.
A review of the portfolio, stakeholders, existing names, identities and business goals. We define the role of each brand, naming rules, hierarchy and tone of expression, with leadership and team workshops where needed.
A review of channels, audiences, content, skills, costs, data and governance. We define editorial topics, value for users, distribution, maintenance and possible sources of revenue or savings.
Preparing decisions, analysing the consequences of options, developing recommendations, facilitating leadership conversations and aligning the business goal with how the organisation communicates. We work with internal or external experts where needed.
A review of scenarios, stakeholders, channels and approvals. We define crisis roles, first responses, Q&A, monitoring of public debate and the process for updating messages. In an active crisis we adapt the work to confirmed facts and your decisions.
We research current perceptions and experiences, review the employee journey, talk to employees and candidates, and define the promise, proof points, messages and aligned internal and external formats.
A review of business ambition, portfolio, research, competitors, differentiators, customer needs and current associations. We shape the position and a plan to validate it and turn it into action.
Market and research review, segmentation, language and cultural adaptation, the offer story, channels, partners, risks and launch phases. Market research and legal checks are scoped separately.
We define the goal, participants, preparation material, exercises, flow and decision criteria. We lead the conversation, capture the findings and turn ideas into actionable tasks.
A review of sustainability commitments, evidence, responsibilities and public statements. We define audiences, questions, messages and content paths. Specialist ESG measurement, audits and legal opinions are included only with confirmed experts.
A review of the current and target state, friction points, dependencies, stakeholders and digital channels. We recommend sequencing, governance and employee involvement. Technical implementation is scoped separately.
Advisory project reviews, alignment checks, help with approvals, answers to usage questions and updated recommendations when goals or the environment change.
An inventory of selected workflows, data, tools, users, risks and success criteria. We identify repetitive tasks, automation opportunities and the points where human review is essential.
Selecting and prioritising use cases by value and feasibility. We define the target process, sources, rules, pilots, training, technical connections and monitoring.
A review of material types, data sources, tools, consents, licences, disclosures and controls. We prepare questions for legal review and rules for editorial checks.
An analysis of user tasks, knowledge bases, access, governance, expected behaviour, updates and quality criteria. We define assistant requirements and the path to a prototype; development is quoted separately.
Concepts and creative direction
What idea, experience or communication system should we develop?
Concepts, campaigns, creative and art direction, user experience and strategic planning.
Brief and evidence review; defining the problem, target groups and their journey, communication goals, messages, formats, distribution, timeline, responsibilities and measurement.
We define audiences, topics, roles, rhythm, formats, hosts or guests, rules for adapting to each channel and for reusing content.
Understanding the offer and audience, developing creative routes, choosing the key message and mechanic, testing adaptability across channels and writing the production brief.
Agreeing channels, access and period; reviewing structure, posts, content, user questions, basic analytics and comparable practice; ranking improvements.
Goals, participants and intended effect; the common thread, programme, formats, speaker roles, audience participation, script and reuse of content afterwards.
We turn the strategy into a creative brief, align roles, run concept reviews, give feedback and help with decisions.
Visual references, shots, locations, props, colour, set design, casting and production notes, working with direction, photography, production and the client.
We connect business ambition, identity, messages and audience; develop the platform, rules for extending it, creative examples and ways to adapt it to different topics.
A review of user needs, tasks, existing structure, content groups and friction points; scenarios, navigation, information hierarchy and content requirements.
Goals, media audiences and evidence; the media story, press materials, an event or interviews; spokesperson and response preparation.
A review of identity, audiences, content examples and situations; voice, level of formality, language principles, key messages, proof points and channel adaptations.
The role of creators, selection criteria, audiences, formats, collaboration, disclosures, approvals, rights, risks and measurement.
Idea, mechanic, user experience, safety and permits, adaptations by location and channel, and a production script.
Employee segments, key moments, questions and the role of managers; the internal concept, channels, formats, manager materials and feedback loops.
A review of key pages, components, scenarios, devices or materials; observations on hierarchy, accessibility, consistency, clarity and maintainability.
Allowed styles, prompting rules, examples, limits, references, human review and a process for rejecting unsuitable material.
We turn communication guidelines into clear instructions, examples, terminology, context and format requirements, and test them on typical tasks.
Planning and management
How will we plan and coordinate the work every week or month?
Project management, briefs, coordination, editorial plans, reporting and AI-assisted operations.
We align goals, audiences, topics, channels, seasonal moments, content owners, approvals and production capacity, and review changes and opportunities every month.
Breaking down tasks, dates, handovers, approvals, technical needs, dependencies and buffers, and aligning everyone involved with one shared plan.
Developing or adapting visual rules, typography, colours, graphic elements, usage examples and handovers to designers or production.
Kick-off, meetings, minutes, status updates, task tracking, change control, risk management and preparing decisions.
Task and call-time scheduling, technical requirements, logistics, permits, files, communication lines and a backup plan.
Background, goal, audience, promise, proof, mandatory elements, channels, formats, budget, deadlines, criteria and the approval process.
Content requirements, sitemap, hierarchy, navigation, user journeys, functional blocks, calls to action and mobile use.
Indicators, data sources, period, comparisons and limits; collecting and cleaning results, interpretation and recommendations.
Reviewing criteria, selecting evidence, interviewing the team, shaping the story, writing copy, charts or attachments and checking the entry is complete.
Triggers, inputs, decisions, manual checks, exceptions, system connections and notifications; designing and testing the flow, for example in Make or Zapier.
Inventory, clean-up, structuring and tagging of catalogues, manuals, websites and other approved sources; ownership, versions, updates and access.
Evaluation questions, error classification, checking unsuitable or invented answers, prompt editing and reporting on changes.
Execution
What needs to be written, designed, filmed, coded or published?
Writing, design, photography, video, animation, sound, web, social media and AI production.
A site visit, measurements and photos; access, power, noise, permits, safety, internet connection and possible set-ups.
Preparing equipment and shots, filming to plan, safe media handling, labelling footage and handing over files.
Design for the agreed media, versions, work within the identity, legibility checks and exports for web or print.
Rules and examples for the logo, colours, typography, composition, photography, graphic elements, brand voice and templates.
Wireframes, prototypes, a component system, responsive versions, error states and specifications handed over to developers.
Profile and criteria, finding candidates, collecting materials, auditions, communicating terms and proposing a shortlist.
Brief, lighting and composition, the shoot, and selection or handover as agreed.
Reviewing and selecting footage, structure, editing, on-screen text, basic sound sync, versions and exports.
Checking codecs and profiles, exposure and colour correction, creative shot matching and exports to technical standards.
Interviews or research to the brief, drafting, editing, headlines, calls to action, formats and verified claims.
Developing motion from the approved style, storyboard or animatic, design, animation, sound alignment and exports.
Questions and a shooting plan, interviews, observation, gathering verifiable information, a script or narrative structure and fact checks.
Shooting plan, camera, lenses, set-up, test shots, capture, media copy and handover.
Shooting plan, directing speakers and talent, choosing takes, coordinating shots and making decisions on set.
Assessing power and space, preparing fixtures, set-up, operation, working with direction and camera, and safe take-down.
Choosing and placing microphones, level checks, recording, noise monitoring and a backup.
Dimensions, bleed, colour space, images, fonts, layout, die-cuts and technical requirements; export and handover check.
Working on the approved text, tracked changes, consistent terminology and a final check after approvals.
Technical breakdown, development, testing, bug fixing, documentation and handover. Hosting, security review, licences and maintenance are scoped separately.
Pages and posts, metadata, links, images, alt text, basic structure and preview; publishing after the agreed approval.
Calendar, posting, basic design or adaptation of assets, moderation, replies, escalation of sensitive questions and reporting.
Campaigns, ad sets, targeting, tracking, creative, launch, spend monitoring and optimisation. Media spend is a separate cost.
Colour and tone, retouching, cropping, compositing or removing elements to the brief; rights are respected for AI edits.
Design on an approved structure, information hierarchy, size adaptations, technical review of print templates and work with the printer.
Shots, sketches or reference images, timing, copy, transitions, graphics and technical notes.
Noise reduction, editing, mixing, music bed, voice casting, recording, sync and exports.
Set and styling proposal, wardrobe and props, set dressing, hair and make-up, and coordination on the day.
Connection test, cameras and microphones, live switching, graphics, backup recording, technical supervision and coordination with the organiser.
Task, context, inputs, limits, formats, criteria, examples and evaluation; testing with permitted data.
Brief and style rules, tool choice, iterations, selection, editing and checks on rights, likeness and labelling.
Shots and prompts, generating footage, selection, editing, AI-assisted masking and checks on continuity and quality.
Script, language, pronunciation, intonation and files; obtaining and documenting consent and checking tool licences.
User flow, prompts, sources, interface, authorisation, errors, usage costs and tests; development and integration with your system.
Transcription, timecodes, correcting names and terms, subtitles, translation or dubbing and checking meaning.
Checking source and quality, anonymisation, analysis questions, verifying calculations, coding themes and visual summaries.
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What we create
Brand strategy, communication strategy, campaign plan, crisis plan, editorial guidelines, content plan, internal communication plan, AI roadmap, brand and tone of voice guides, reports and recommendations.
Presentations for leadership, sales, products, employees, investors, the public or an event, with structure, a speaker version and adaptations.
Visual identity for a brand, project, event, campaign, publication or product; logos, graphic elements, templates and print and digital applications.
Sitemaps, wireframes, UX/UI design, content migration, CMS entry, web development and AI integrations.
Editorial plans, themed formats, posts, video clips, graphics, moderation, community management, ads and reporting.
Web copy, articles, interviews, scripts, speeches, emails, posts, press releases, Q&As, annual reports, catalogues and brochures.
Photo shoots, selection, retouching and editing, AI imagery and versions for print or web.
Concept, research, script, casting, locations, filming, directing, sound, editing, colour grading, animation, subtitles and versions.
Series concept, guest selection, questions, recording, editing, mixing, sonic identity, transcripts, subtitles and clips.
Content concept, programme, speaker guidance, script, rundown, graphics, video, live streaming, moderation and post-event content.
Research, data interpretation, infographics, visual explainers and presentations that also explain the method and limits.
Typical projects
Every project is different, but the paths are often similar. This is what the most common ones look like.
The challenge
The brand lacks a clear position, architecture or agreed expression, so people find it hard to understand and remember.
The challenge
The offer needs to be explained clearly, generate interest and the launch has to serve a business goal.
The challenge
The employer promise needs to match the real employee experience and the way people are led.
The challenge
The organisation needs clear roles and verified responses for a sensitive event, before it happens or while it is happening.
The challenge
The organisation wants to publish relevant content regularly, with a consistent tone, clear responsibilities and measurement.
The challenge
An experience, process, product or people need to be shown in a form people actually watch to the end.
The challenge
Expertise or conversations need to become audio content that people follow over time.
The challenge
Visitors can't find information, or the website no longer supports current business goals.
The challenge
The event has to express a business theme and create content for participants and the wider public, also after it ends.
The challenge
A public goal has to be explained, involving different institutions, communities, visitors and media.
The challenge
Goals and progress need to be communicated without exaggerated or unproven claims.
The challenge
You need to choose an AI use case that is useful, feasible, permitted and verifiable.
The challenge
Data needs to be explained so people understand where it comes from, what it means and its limits.
The challenge
The offer needs to be easy to understand, and the buyer's next step needs to be easy too.
The challenge
A large body of material has to become a logical, readable and visually consistent publication.
The challenge
The right media and audiences need to be reached with a clear story and verifiable facts.
The challenge
The client needs direction and coordination for several external design or production suppliers.
Our matrix
Six short questions. At the end we'll show you how we'd tackle your challenge.
Pick what's closest to you.
Pick what matters most right now.
From one project to an ongoing partnership.
Pick everything you need.
You can pick more than one.
Where it helps, with clear rules and human review.
Your top story
Your combination is one of more than 28,080 we can deliver.
Pick at least one answer and we'll show you how we'd tackle your story.
Closest typical project
Also:
Services we'd include
Similar stories
Contact
Tell us the goal, the audience and the deadline. We will suggest a sensible first step and a scope we can agree on together.