Closest typical project
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An editorial office for business content, processes and relationships
We help you say what matters, clearly and convincingly.
Top Stories connects business strategy, brand and people. We research, plan and create communication that grows out of your work and reaches people in the right form and in the right place.
Who we are
We are a content and communication partner for companies and public institutions. From the business question to delivery, we bring together strategy, branding, editorial work, creativity and production.
We are an editorial office for business content, processes and relationships. We help companies and public institutions understand what matters in their story, then turn it into strategy, creative concepts, content and well-considered execution. For every challenge we bring together the right mix of advisers, editors, producers and creatives.
- 79
- services across four levels
- 17
- typical projects
- 18
- published stories
Challenges
How we can help
Pick a challenge you recognise and we'll show you how we usually tackle it.
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New brand or repositioning
The brand lacks a clear position, architecture or agreed expression, so people find it hard to understand and remember.
- Review of business direction and research
- Leadership workshops and decisions
- Brand position and architecture
- Communication and visual platform
- Brand book and first applications
- Rollout plan
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Ongoing editorial service
The organisation wants to publish relevant content regularly, with a consistent tone, clear responsibilities and measurement.
- Content areas
- Monthly calendar
- Brief and preparation
- Approval
- Publishing
- Reporting and adjustments
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Umbrella communication platform
We develop a repeatable central idea or framework under which an organisation can place many campaigns and content over time.
- Platform description
- Key line or concept
- Message principles
- Visual and narrative directions
- Sample activations
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Employer brand and internal communication
The employer promise needs to match the real employee experience and the way people are led.
- Conversations and review of employee experience
- Employer promise and proof points
- Involving managers
- Recurring internal formats
- Internal activation
- Measuring understanding and response
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Data story or research findings
Data needs to be explained so people understand where it comes from, what it means and its limits.
- Checking the source and methodology
- Choosing the central finding
- Editorial structure
- Visualisation
- Explanations and accessible descriptions
- Checking the numbers
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Digital presence audit
We review your digital channels and content against goals, audience, user journey, editorial consistency and possible improvements.
- Findings
- Prioritised improvement concept
- Content and channel recommendations
- Test proposals
- Technical questions for specialists
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Event with a content platform
The event has to express a business theme and create content for participants and the wider public, also after it ends.
- Content concept and programme
- Speaker guidance
- Script and rundown
- Production crews
- Delivery and filming
- Clips and reporting
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New brand or repositioning
The brand lacks a clear position, architecture or agreed expression, so people find it hard to understand and remember.
- Review of business direction and research
- Leadership workshops and decisions
- Brand position and architecture
- Communication and visual platform
- Brand book and first applications
- Rollout plan
Learn more
AI: assessment, pilot and assistant
You need to choose an AI use case that is useful, feasible, permitted and verifiable.
- Review of tasks and risks
- Choosing a use case
- Preparing knowledge
- Instructions
- Prototype and test set
- Integration, monitoring and improvement
How our work is built
Four levels of editorial work
From advising leadership to delivery. A project can involve one level or all four.
- 01 / 04 Editing relationships Advice and strategy. What should change in a business relationship, the brand or reputation? 15 services
- 02 / 04 Editing processes Concepts and creative direction. What idea, experience or communication system should we develop? 17 services
- 03 / 04 Editing business content Planning and management. How will we plan and coordinate the work every week or month? 12 services
- 04 / 04 Production Execution. What needs to be written, designed, filmed, coded or published? 35 services
Our matrix
Build your own top story
Six short questions. At the end we'll show you how we'd tackle your challenge.
Step 1 of 6: Where do you work?
Pick what's closest to you.
Step 2 of 6: What do you want to improve?
Pick what matters most right now.
Step 3 of 6: What kind of collaboration are you looking for?
From one project to an ongoing partnership.
Step 4 of 6: What should we create?
Pick everything you need.
Step 5 of 6: Where do you need our help?
You can pick more than one.
Step 6 of 6: Should we use AI for this?
Where it helps, with clear rules and human review.
Your top story
Your combination is one of more than 28,080 we can deliver.
Pick at least one answer and we'll show you how we'd tackle your story.
Services we'd include
Similar stories
Top practices
Stories we like to show
NovartisHow biologics are made
01
Philip Morris Ljubljana (PML)Three stories that bring people together
02
Chamber of Architecture and Spatial Planning of Slovenia (ZAPS)Standards that speak everyone's language
03
Slovenian State Forests (SiDG)A successful communication strategy and community building
04
Triglav GroupWe are all alright. We are all Triglav.
05
Ministry of CultureNational Comic Day: How We Gave Character to an Empty Frame
06
All case studies →
Results
Numbers from published case studies
- 45%
- never use the standard on design services (ST ZAPS 01) Chamber of Architecture and Spatial Planning of Slovenia (ZAPS)
Recipe for top stories
Recipe for top stories
To make your own top stories, you need one ingredient – communication that is:
- 01 Strategic Think strategically, to always keep full control of your story.
- 02 In-depth Apply an in-depth approach, so that you can focus on your vision amid all the fake news and irrelevant content.
- 03 True Live your story, to make sure it does not turn into yet another one-hit wonder.
- 04 Modern Mind the communication trends, and adapt communication channels and formats to your community. There is more to it than just TV and billboard ads.
- 05 Responsive Stay responsive, because, in our fast-changing world, flexibility is the best guarantee of success.
- 06 Editorial Edit consistently, so every piece of content is part of a bigger story.
- 07 Respectful Respect people, because every story is also someone's story.
- 08 Accountable Be accountable for evidence, so people still believe you tomorrow.
Top team
The people who edit top stories
For every challenge we bring together the right mix of advisers, editors, producers and creatives.
